I was asked what kind of small business would I suggest
given this sum of cash savings, etc. The
amount is really not important as the sincerity of the question raised. It is quite
a common question found in various investment forums online as well as offline.
And the straight answer is this: ask someone who’s not
selling anything or at least has the time for sharing stuff related to the
subject. The fact is, many sales people,
if you’re unlucky to approach one, asking them such questions means you’re up
for a serious trap.
This is not a problem if you don’t have difficulty rejecting
a proposal or just plain saying ‘NO’ when you don’t have enough information or for
whatever reason. It doesn’t mean you
have to be less nice of a person but most of the time, salespeople, if not all
of them are just up for a commission.
The moment you notice them running a pitch instead of asking you a
sequence of questions about you and what you really are looking for, then you
know you’re in big trouble.
This reminds me of two insurance companies in SM City Cebu
and another in their corporate building around Ayala Business Center in Cebu
that I approached during my vacation to the Philippines this year. All of them just ran a pitch straight through
and my only defense was I didn’t have any credit card, checkbook, etc. with me.
The same is true in many MLM companies. I almost thought these guys just want to
flash SUVs and some Mitsubishi Pajero sport to lure you into recruiting for
their sign-up bonus. These guys may
teach you the best they can how to recruit and then they’ll show you how to
loose all of your earnings and go massively broke by getting into so much debt
from a car or housing loan just for you to look good as some type of
testimonial to your so called ‘new found success’. Freaking stupid.
In my opinion, the best way answering these types of
questions has to do with readiness. Are
you really ready to invest? How financially fit and educated are you? How much regular savings do you have in your
savings and investment accounts?
When you know how fit the person is financially then you
know you got a real prospect and not just someone wasting your time.
If you want to invest or build a business then I would hope
taking the risk and losing all the money you put on the line would not mean you
don’t have food to eat in the following week, or you’ll be in debt for the next
2 to 3 years, etc.
I suggest reading Dave Ramsey’s the Total Money Makeover in
order for you to set up your financial life ready to attract more of the good
stuff instead of disasters in case you fail.
The following is a simple flow chart just to give you an idea how it
should be the financial planner’s way.
In this diagram, you don’t start investing or building a
business without an emergency fund. This
is 6 months to a year of your regular expenses in cash in case of an emergency:
losing a job, getting sick, or having an accident and other surprises around
the house and family. This fund covers you without you taking out a bank loan
or bothering / borrowing from your friends and relatives.
For couples, a 6-months worth of your expenses in cash is
fine. For singles, single income households, this is equivalent to 12 months. It is much bigger since losing a job, for
example, means a 100% loss of income when something like that comes up.
Maintaining an emergency fund in cash actually goes in line
with the principle of asset allocation taught by many financial planners. I heard this from Tony Robbins as well as in
Dave Ramsey’s books and audios.
It acknowledges the fact that emergencies of all sorts do
happen and this is normal. Anyone who
don’t think about this reality is of course naïve and stupid. Disasters come as well as upsets and you
might as well grow up and be prepared because everyone isn’t.
I can’t tell you enough how important an emergency fund is
as it once saved me from the recent Great Recession that hit the world’s
markets. I was in Dubai in 2009 and this
once fabulous city was one of those hit hard by the collapse. If it wasn’t for my emergency fund, I
wouldn’t be in Qatar at the moment. I would have missed many other
opportunities and more! I can’t tell you more lols
So, are you ready to invest?